IIM Ahmedabad
Industry
Driving visibility and applications through targeted LinkedIn, Meta & Google campaigns, aligned with IIM Ahmedabad’s brand positioning
Website
Scope
Objective
IIM Ahmedabad partnered with us with a clear mandate:
Build awareness and credibility for the One-Year MBA (PGPX) among high-potential professionals.
Drive quality applications from experienced candidates, focusing on relevance over volume.
Position PGPX as a premium, globally recognized program for senior executives and professionals in India and abroad.
Our Role
Our collaboration encompasses a comprehensive digital mandate. On Meta platforms like Instagram and Facebook, we’ve built a storytelling-first approach—blending a consistent brand voice with visually engaging content designed to resonate with the premium homeowner and design-savvy audience. Simultaneously, across the Google ecosystem, we’ve harnessed the power of YouTube for discovery, leveraged Search to capture high-intent moments, and deployed Display ads to expand reach at scale. We continue to run always-on campaigns that are strategically optimized for brand reinforcement and long-term visibility.
Strategy Highlight
1.
Organic Follower Growth
Blended growth on Instagram, combining organic reach with campaign-led discovery to build the right audience
2.
High Intent Visibility
20,410 monthly searches on Google for its brand name.
A measurable proxy for brand recall and digital presence — not just media noise.
3.
Creative Rhythm
Regular creative refreshes that maintain premium tonality while improving engagement
Impact at a Glance
Why It Worked