Delta Faucet India
Industry
Premium Faucets & Bath Solution
Website
Scope
Long-term brand-building campaigns across Google & Meta
Objective
Delta Faucet India partnered with us with a clear mandate:
Build brand equity and recall in a cluttered, premium lifestyle category.
No vanity goals. No aggressive lead-gen. Just consistent digital presence, high recall, and premium positioning.
Our Role
Our collaboration encompasses a comprehensive digital mandate. On Meta platforms like Instagram and Facebook, we’ve built a storytelling-first approach—blending a consistent brand voice with visually engaging content designed to resonate with the premium homeowner and design-savvy audience. Simultaneously, across the Google ecosystem, we’ve harnessed the power of YouTube for discovery, leveraged Search to capture high-intent moments, and deployed Display ads to expand reach at scale.
Strategy Highlight
1.
Organic Follower Growth
Blended growth on Instagram, combining organic reach with campaign-led discovery to build the right audience
2.
High Intent Visibility
20,410 monthly searches on Google for its brand name.
A measurable proxy for brand recall and digital presence — not just media noise.
3.
Creative Rhythm
Regular creative refreshes that maintain premium tonality while improving engagement
Impact at a Glance
Market Visibility
Multi-million reach delivered
Sustained visibility across India & international markets.
Audience Growth
5x increase in organic following
Strengthened brand presence across digital platforms.
Brand Recall
Rise in Brand Searches
Strengthened brand presence across digital platforms.
Storytelling-driven content over hard sells
Why It Worked
Deep audience segmentation: upper-middle to premium homeowners, architects, and new-age interior enthusiasts
Unwavering focus on brand tone, recall, and consistency — not just metrics